THERE ARE SOME THINGS THAT HAPPEN IN YOUR LIFE THAT YOU’LL NEVER FORGET.. and I wouldn't want to.
I took my environmental photos and exhibited them here and overseas but no-one was listening. How could I make a difference when no one wanted to know the truth and do something about it? The sad thing was, during my exhibitions they were looking at the truth and not doing anything at all and the galleries, wanting to make a profit, wanted to sell them to the very people I was fighting against. I made a very unpopular decision, I turned down what would have been a career making deal by saying no to an oil company. I didn’t want my work taken out of context and I didn't want to continue photographing such terrible scenes, standing on the sidelines thinking that my photos would be enough to change the world. My photos weren't changing anything. What I was doing wasn’t good enough.
Anna-Louise Howard, founder of sustainable ethical fashion brand “Farm to Hanger” built her brand after a 25 year career as an environmental landscape photographer. Through her photography she witnessed the huge environmental damage caused by many different industries. After exhibiting her work domestically and internationally, Anna-Louise looked at the environmental damage happening globally and focused in on finding an industry where she could make a difference. With qualifications in Applied Fashion and Design, and the knowledge that the fashion industry is one of the largest contributors to environmental damage, she knew this was where change could be possible.
Today, Anna-Louise is the proud owner of a 100% transparent, traceable and sustainable business that is setting new benchmarks within the fashion industry. As a visionary, she is pushing the boundaries of what it is to be building a business of purpose and extending her reach of what is means to run and own a sustainable business. In that light, she is building Australia’s 1st 100% sustainable off-grid apparel factory with the hope of being a beacon for other fashion businesses to follow.