THE BEST PRODUCTS START FROM THE GROUND UP
Which fibre? Natural, of course, but which one?
Every garment that we make has to be the best both environmentally and ethically and then have a completely biodegradable lifecycle. With that in mind we set out to find the best sustainably grown natural fibres we could.
Finding what we wanted wasn't easy.
A naturally occurring raw material that needed very little human intervention, resource efficient, sustainably grown and preferably Australian. What we found, was a myriad of terminology, technology and a lot of vague statements on sustainable practices.
Finding out that a lot of chemicals were involved in the production of many fabrics especially bamboo, hemp and other viscose blends, had us rule them out early on. Then it was organic fabrics that seemed ideal but then as we did further research, finding they weren't necessarily the best environmental choice if you were looking at the overall water usage and carbon miles.
After lots of information we found one fibre that ticked all the boxes, sustainable, traceable and Australian grown, cotton.
What goes into making our beautiful garments?
PURE, 100% SINGLE ORIGIN COTTON.
But not all cotton is created equal. The world of cotton is a contentious topic for environmentalists and finding the right cotton grower, growing in the best way possible may not have been easy but with full traceability, it was all worth it.
Why this cotton?
The cotton we chose to use is grown under sustainable management practices and has some of the world's best environmental ratings, not to mention premium quality. Our cotton is single origin cotton, so that we know exactly every step of the process with full traceability.
As we've grown, we've found another single origin supply chain with all the values that we have come to love in our exisiting supply chain. The difference is science backed data - digital traceability with physical technology to provide integrity and authentication.
Peace of mind in every garment.
The Raw Materials
AUSTRALIAN SUPER COTTON - 2017 - 2023
Our raw cotton starts at Rogan Pastoral Co with three generations of farmers 100% Australian Owned and Operated family farm, the home of Australian Super Cotton. They have been growing upland cotton at St George, QLD since 1976 and is now Australia’s only remaining dedicated grower of Australia’s Long Staple (ALS) cotton, since its inception in 2007.
Much of the characteristics are to do with the hot dry area of Australia it’s grown, but more importantly the management decisions made during the life cycle of the crop. Using dryland techniques and rainwater tanks they measure every drop of water used on the cotton both green and blue water. It’s essential to count the rain, and irrigation, unfortunately some don't count both.
The family’s innovative farming methods has seen them recognised as industry leaders and awarded the 2013 Australian Cotton Industry High Achiever of the Year award. The Rogan’s pride themselves on producing a high quality fibre under sustainable and ethical farming practices, and are focused on continuous improvement, which is why we are so proud to be part of their legacy.
For further information visit www.austsupercotton.com.au
GOOD EARTH COTTON - 2023 - Current
In Northern New South Wales, Australia, the first Good Earth Cotton® farm developed it's own research and development hub. Serving as a base, it is from here that they pursue best-practice in modern regenerative agriculture with state of the art agricultural technology.
Change in agriculture is the first step to a change in attitude toward Earth’s resources; a movement to prioritise long-term environmental well-being in the global supply chain.
Good Earth Cotton® embraces FibreTrace®’s transparency technology to combine physical and digital traceability with block chain authentication. FibreTrace® provides brands and retailers with true custody of supply, the ability to quantify and audit fibre, with access to primary impact data for natural and man-made solutions in real-time.
Their vision is to be able to create a deeply engaged grower community around the world that can share knowledge, best practices and insights that continue to enhance the positive environmental impact of cotton production. With technology constantly evolving, we look forward to what the future holds.
For further information visit www.goodearthcotton.com