Our long-term vision is to create sustainable change, one garment at a time, by encouraging people to make eco-conscious choices, to shop locally, sustainably, ethically, less often and invest in better quality.
We want to be Australia's #1 sustainable brand and would love to revive a once vibrant industry in a completely new and sustainable way, with our own minimalistic manufacturing facility running on solar panels, tesla walls, and 100% off-grid sustainable.
We’re Rolling - with a “Slow Fashion” Business Model
Unlike the rest of the industry, we don’t promote fast fashion techniques of large collections of seasonal garments that wear out or date quickly. Instead, we focus on designing, producing and supplying garments for quality and longevity - making it the perfect way to be environmentally conscious!
Slow Fashion also encourages fair wages, slower production times, and local manufacturing,thereby lowering the carbon footprint of the garment and ideally resulting in zero waste. We also go beyond just the fabric with our sustainable business practices, sourcing recycled materials for our promotional materials, using minimal packaging, and having a paperless office.
What we have achieved so far:
Long-Term Goal Kicking.
Our fabric's raw materials are Australian grown and knitted and woven right here in Australia. This is a very big goal as most of the industry moved offshore during the 1980s. We are now working closely with textile fabricators to source new sustainable fabrics to compliment our beautiful designs.
Short Term Goal Kicking
We release a single product line at a time, thereby slowing down consumption. We’re passionate about Educating people about the global importance of choosing long-life pieces that will sustain them season after season. We are also constantly researching new sustainable products and technologies to improve our own products and processes.